Girls in Gis · Creative system
Reference-based v0.1A creative studio for every event.
I turned a repeat flyer assignment into a reusable AI-assisted workflow — built to help each Girls in Gis event feel distinct while staying recognizable, accurate, and ready for review.
Coordinated event graphics produced via the creative studio workflow — print flyer with verified QR code, vertical story, instructor spotlights, and wide event header
The challenge
Six formats. One clear standard.
Each event needed a coordinated set of graphics across print, social, event pages, and instructor spotlights. The work had to preserve approved details and brand assets while adapting to different photos, palettes, and layouts.
The system
A repeatable path from brief to export.
The studio follows a consistent workflow so each event package stays accurate and on-brand while leaving creative direction and final review in human hands.
Creative workflow
Event brief
Approved details, photos & assets
Creative direction
Palette, motif & layout intent
Six tailored layouts
Adapted across every format
Review
Accuracy & brand checks, human-led
Export
Print- & social-ready files
Six coordinated formats
- 01Print flyer with event details and verified QR code
- 02Instagram square
- 03Instagram story
- 04GoHighLevel event header
- 05Instructor spotlight flyer
- 06Second instructor spotlight flyer
Creative direction
Recognizable, not repetitive
Bold, empowering gradients and Celtic-knot motifs, with color directions suited to each event.
People & brand protected
Use supplied athlete photography; preserve the official logo and instructor likenesses.
Information made scannable
Prioritize event title, date, venue, registration, and approved event details.
The AI workflow
A plugin that asks instead of guessing.
I created the Girls in Gis Creative Studio plugin to guide intake, visual direction, layout adaptation, and quality checks. It asks for missing or conflicting event details instead of guessing, and supports a consistent review process across formats.
Proof of reuse
Built to repeat — and it did.
After the initial setup, I used the plugin again on a later event project and it worked successfully — showing the workflow could support repeat work, not just a one-time demo.
A reusable creative workflow that brings together brand judgment, event accuracy, and AI-assisted production — while keeping final review and creative decisions human-led.
“A system should make the creative harder to get wrong, not harder to make.”