JENNIFER MOREE

AI Innovation / Creative Strategy / Experimentation

Human-Led AI Creative Studio

What if AI could expand a creative team's imagination rather than simply accelerate production?

AI STUDIO PROJECT HERO — ABSTRACT SYSTEM VISUAL — 21:9

Overview

Context

An exploration of how specialized AI-assisted creative workflows can support research, storytelling, and visual development while preserving human creative judgment.

Creative challenge

Finding where AI genuinely strengthens creative thinking — and where human judgment must stay in the loop.

My role

Concept development, creative direction, AI-assisted workflow design, experimentation, and creative quality evaluation.

Disciplines

Creative strategy, concept development, workflow design, creative direction, quality evaluation.

Project status

Implemented specialist workflows; broader exploration ongoing.

The big idea

Build creative capability around the strengths of both people and AI.

Use technology to support imagination, exploration, and better creative decisions — not to replace the judgment that makes creative work meaningful.

The most useful AI workflow disappears into the work, leaving the human choices intact.

My approach

  1. 01

    Identify creative opportunities

    Map where AI can genuinely expand a creative process rather than only automate tasks.

  2. 02

    Define specialized creative capabilities

    Break broad 'creative' work into focused, testable capabilities.

  3. 03

    Develop and test AI-assisted workflows

    Prototype small, specific workflows and evaluate their creative output honestly.

  4. 04

    Apply to practical creative projects

    Put selected workflows into real creative work to see what holds up.

  5. 05

    Refine through feedback and human review

    Iterate with human judgment as the final creative authority.

Selected work

ABSTRACT SYSTEM DIAGRAM — 16:9
How specialized capabilities fit together.
EXPLORATION & ITERATION EXAMPLES — 16:9
Working versions and creative variation.
CONCEPT-TO-CREATIVE JOURNEY — 16:9
A simplified path from idea to output.
NON-CONFIDENTIAL CREATIVE OUTPUT — 4:3
Representative, shareable creative result.

Outcome & learning

What was created

A set of specialized, human-reviewed AI-assisted creative workflows used across research, storytelling, and visual development.

What I learned

AI expands creative range most when it's shaped around specific creative questions — and when human review stays the last step, not the first.

Back to selected work
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Let's make something meaningful.

I'm always interested in creative challenges, unexpected collaborations, and ideas that push beyond familiar boundaries.

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